WildDetect A/S is strengthening its commercial organisation with the appointment of Michael Quist, who joins the company as Chief Commercial Officer – Nordic Markets & Commercial Strategy.

Michael will be responsible for the continued development of WildDetect’s activities in the Danish and Nordic markets. With a focus on sales, dealer development, and commercial strategy, he will play a key role in strengthening the company’s market position and creating a solid foundation for further growth.

Michael brings many years of experience from the IT industry, where he has worked with business development, complex sales processes, and the development of value-driven Total Cost of Ownership (TCO) models. This experience will now be brought into play at WildDetect, where technology, data, and commercial insight go hand in hand.

“BirdAlert is much more than a product – it is an intelligent technology solution. Michael has a strong commercial profile and extensive experience in creating value for both customers and partners. This aligns very well with the direction in which we want to develop WildDetect,” says Heidi Drews, CEO of WildDetect.

An important part of Michael’s role will be to develop and support the company’s dealer network across Denmark and the Nordic region. The aim is to build even stronger partnerships and provide dealers with the tools they need to become even more competitive.

“I see significant potential in combining modern sales methods with the technology WildDetect has already developed. We need to help our dealers create value for their customers – not only through the product itself, but also through documentation, advisory services, and a strong business case. At the same time, I look forward to contributing to the continued development of WildDetect’s position in the Danish and Nordic markets,” says Michael Quist.

With this appointment, WildDetect strengthens its commercial organisation and continues its efforts to further develop its position in its home market, while supporting international growth through a strong network of distributors and partners.

About WildDetect ApS

WildDetect ApS develops intelligent solutions for wildlife management and area protection. The company’s BirdAlert® system uses advanced acoustic analysis and software to automatically detect and selectively deter birds.

The solution is used across sectors including agriculture, airports, industry, and energy, where it helps protect assets and reduce operational disruptions.